Everything You Need to Know About the Moscow Mule
The Moscow Mule is a mid-century masterpiece born of a three-way marketing crisis. According to legend, fate brought together three struggling entrepreneurs at the Cock ’n’ Bull pub in Los Angeles in 1941; John Martin, who couldn't convince Americans to turn their tastes to vodka; Jack Morgan, who was drowning in a surplus of ginger beer; and Sophie Berezinski, a Russian immigrant desperate to get rid of 2,000 solid copper mugs she had brought from her father's factory. Together, they realized that by combining their "dead stock" with a squeeze of lime, they had created a drink with a kick that was both delicious and fun. Martin famously popularized the cocktail by traveling from bar to bar with a Polaroid camera—one of the first "influencer" campaigns—photographing bartenders with the copper mug to prove to the next pub that the drink was a viral sensation.